In recent years, the world’s largest fashion show has seamlessly blended art, fashion, and technology. Continuing the trend this season, the first-ever Taiwanese augmented reality fashion show will grace the runways at the Paris Menswear Fashion Week beginning January 16, followed by an off-site VR Exhibition & Showroom afterwards.
The show is helmed by the LVMH Prize shortlisted Taiwanese designer Angus Chiang. Founded in 2015, Angus Chiang is a contemporary menswear label that showcases designs inspired by Taiwanese culture. True to character, this year’s eye-catching designs will also all nod to the cutting-edge internet culture of Taiwan and Asia. Inspired by the phenomenon of our ever-changing digital culture, the experience will blend art and technology, allowing audience members to create their own Oh My Almighty God! with an AR app Angus Reality made exclusively for the event.
Recall an earlier version of the internet: the clumsy first steps of the World Wide Web, where gaudy animated gifs and rainbow blink tags reigned free. Today, Chiang’s new, whimsical line lets us relive those early days through the lens of AR runway show and VR exhibition. This future technology is not only woven into the clothing line, but also the show space itself. What’s more, the AR runway will be live-streamed during the show for all to see. In collaboration with Paris-based studio DVTK, the novel experience is a moment to embrace all the realities, true or false, tangible or intangible, and bring together these disparate elements into a new vision and form of fashion.