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Architecture & Design

There Should Be No End To Experimentation

The Serpentine Galleries, London
March 17, 2017 – June 4, 2017


Drawing was an integral aspect of Zaha Hadid’s practice, allowing the Pritzker Prize-winning architect to visualize her ideas and experiment with form. In 2017, HTC VIVE Arts partnered with The Serpentine Galleries to translate four of Hadid’s drawings into virtual reality, as part of the exhibition There Should be no End to Experimentation.  

Each VR piece, produced in collaboration with Google Arts and Culture, allowed viewers to “walk into” one of Hadid’s drawings—many of which were inspired by the works of artists including Malevich, Tatlin and Rodchenko. The immersive experience offered new insight into Hadid’s creative vision, while at the same time paying homage to the interest in technology and the spirit of innovation that underscored her work. 

The project was conceived during a conversation between Hans Ulrich Obrist, the director of The Serpentine Galleries, and Zaha Hadid, shortly before her death in 2016. Following the exhibition in London, There Should be no End to Experimentation traveled to ArtisTree, Hong Kong. 


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